The Importance of Strategic Management A Case Study of H&M

List of Contents:

1. The organizational structure of H&M
2. Strategic management model
3. Four elements of strategic
4. Environmental variables
5. SWOT analysis model
6. Hierarchy of strategy
7. Strategic decision-making process
8. Benefits of strategic management
9. Income statement
10. The world of H&M
11. Organization of auditors
12. Working process of IT in H&M
13. Corporate directional strategies

Abstract:

Hennes & Mauritz (H&M) is a 100 billion Sweden company, engaged in designing and retailing of fashion apparel and accessories. The company offers a range of apparel, cosmetics, footwear and accessories for men, women, children, and teenagers. H&M primarily operates in Europe, North America, and Asia, and has a presence in over 38 countries. The company is headquartered in Stockholm, Sweden and employs approximately 87,000 people on a full-time basis.

This thesis focused on the strategic management of H&M company. The main research problem was to make an in-depth analysis of its marketing strategy and how to implement it. The main research method was qualitative research by analyzing their company data, annual reports and making interviews with the manager, staffs, and customers in Kuopio shop.

The thesis starts with a general introduction and some background information about this thesis work. In the theoretical part, it described the definition, process, benefit, and challenge of strategic management. In the practical part, an exhaustive analysis of the company’s strengths, weakness, opportunities, and threats was made by using the detailed figures.

The result shows a clear image of the process of strategic management by H&M case. Some recommendations made for H&M help to improve their sustainable developments and support a vivid example for many companies.

The main focus of this research is to find out the significance of strategic management in the current society. The specific questions are as following:

• What is strategic management? 
• How to make strategic management? 
• What is the benefit of strategic management?
• Is there any challenge of strategic management?

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