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| Introduction to Strategic Management |
The strategy”, narrowly defined, means “the art of the general” (the Greek Stratos, meaning ‘field, spread out as in ‘structure’; and agos, meaning ‘leader’).
The term first gained currency at the end of the 18th century and had to do with stratagems by which a general sought to deceive an enemy, with plans the general made for a campaign, and with the way the general moved and disposed of his forces in the war.
Also was the first to focus on the fact that strategy of war was a means to enforce policy and not an end in itself. Strategy is a set of key decisions made to meet objectives. A strategy of a business organization is a comprehensive master plan stating how the organization will achieve its mission and objectives.
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